The main difference between the PR bully and the psycho freelancer is that I don’t identify that well with the “hard sell” mentality, but I do identify with being a writer, trying to drum up writing gigs, and wishing an editor would give me a chance to prove I really do know what I’m doing. I have been there at different points in my career.
However, I think our sinking economy has caused some “professional” writers to go off the deep end while negotiating writing jobs with editors. Article pitches and queries sometimes turn into acts of desperation, like trying to insult one’s way into a writing gig. It doesn’t make any sense, but it certainly does happen – a lot.
I mainly have dealt with psycho freelance writers during the last two to three years, which is why I am relating their insane approaches to, perhaps, tough financial times and today’s strained economy. I’d hate to think the world of freelancers is this peppered with these lunatics for any other reason.
Most recently, I was approached by a stone mason in Massachusetts via email. He sent images of a fireplace he’d been constructing that actually was unique and beautiful, but wasn’t a fit in our magazine’s trade format. (We aren’t an interior design magazine.) He, of course, thought it should be a feature story in the magazine, and that he should get paid lots of money to write the story and give me images of the fireplace. After a lot of back-and-forth, I decided I could run a small piece explaining the construction of the fireplace and showing an image or two, as a sidebar, in our “fireplaces and chimneys” issue this November.
Instead of being appreciative that I’d found a way to work in an otherwise useless bit of information into a trade magazine, my Massachusetts friend was offended and furious. His way of handling it? Insult the magazine and the editor!
Following are our conversations for your enjoyment. I promise, I am not doctoring it at all. Let me preface this by saying that his first email, which I deleted, addresses our magazine by the name of our competitor. Massachusetts Man seemed put off by the fact that I clarified he was contacting the magazine he meant to contact. The conversation picks up here:
PSYCHO FREELANCER:The moral of the story is, I explained that, yes, we cover commercial masonry, not residential. I told him to contact me in September.
I have designed and am in the process of building a very unique stone fireplace in Western Mass that I think the readership would have interest in. I'm enclosing a photo and brief description of the major design stone setting. I will photo-document the project, anticipated to be finished in late May. These granite jamb and lintel stones weigh 3,000 lbs. The lintel stone is 112" long. The fireplace opening is roughly 4 feet square. There will be a second fireplace upstairs. Project is expected to use 24 tons of stone.
Wow – nice picture. What is the crux of the story?
If I told you how I did it now, I'd give away some of my story!! (Heavy duty dollies and a chain hoist) I think it would be deduced, just from telling the story of how the fireplace came about, is that, there is much more creativity in using natural stone. You couldn't build this with fake rocks. They don't come this big.
I am so sad that we just ran our natural stone feature for this year. But, perhaps I can find another way to work it in. Let me think on it.
You could run it in the Fall as a fireplace article - the best time of year to use them. Its unique as a fireplace. It is built according the fluid dynamic research done by a British Physicist, Peter Rosin, who found the smoke shelf created turbulence instead of improving draft. Hence, this one doesn't have one. It also has a top sealing damper instead of a throat damper - again for better initial draft and better laminar flow of gases in the throat. (You shouldn't limit "natural (real!) stone projects to once a year, anyway. Especially given their history with masonry..)
We have a "chimneys and fireplaces" feature in November. I'll publish it then, as a sidebar to our fireplaces feature. Keep sending me pics as you work along...
I'm really looking forward to sharing this project and my fireplace expertise with the readership!
My agent (wife) wants to know if you have standard rates for article copy and photos. I'm not selling anything (and I don't travel) so have little to gain except some industry recognition and some compensation for my time and knowledge. I guarantee you'll get a first rate, informative article, so I know you'll want it to be a win-win arrangement.
Hi. I pay freelancers who I assign comprehensive feature articles to, but I don't pay for submitted material. If you want to list "the facts," I will write something. I will only have room for about 300 words and a couple of images, as I am running this as a sidebar. If the exposure of your name/bio to our 20,000 readers isn't enough, we might not be able to play ball...
You may be surprised to know that I seldom spend more than 30 seconds browsing your magazine before sending it to the circular file. You might want to reconsider which article to call the "feature" and which to call the "sidebar"....
I've already done submitted articles. I'm not going to build anyone anything outside my range radius of 50 miles. My "name/bio" is going to mean as much to Joe Subscriber, as squat. They're not going to call me to hire me for a job. The articles done by your editors (in contrast to those done by "in the field" contractors) are obvious from the outset. This one would have real substance to it...
Trust me. This job/article will be an eye opener for anyone wanting to build custom, stone faced fireplaces - and show them how I do it.
PSYCHO FREELANCER AGAIN:
Ignore my last email. Written at the end of a long, hard week. I'm going to write up and photograph the project as it goes along. Please consider it as a feature article - for free.
It's fine. I have been a magazine editor for 13 years, and I have received emails and mail much more rude than the one you sent. I do appreciate your opinion as a reader. I am sure you realize that insulting the editor isn't how to get your article published. I do not have editors writing articles, by the way, but freelancer writers who cover construction and have for years. They are members of the Construction Writers Association, which I where I found them. They aren't ignorant about masonry.
Even if you do put our magazine down after 30 seconds, you obviously want to write for it. I take this as a compliment to the extremely hard work I and our entire staff put into each issue.
I'll reconsider this week if I want to move forward, and I'll get back to you.
Have a great rest of the weekend.
I appreciate your openness to feedback. I understand why, but most of your articles are geared for commercial work, which I don't do, so the reason for the short browse isn't the quality of the articles: they tend not to be as applicable to artisan/residential masonry construction. I go right to the "new tools" section first.
I also Googled my way into discovering that this guy has written a paperback handbook on his fireplaces, so I don’t believe for a second that getting published and furthering his reputation as an “expert” isn’t helpful to him.
Any thoughts? How would you have handled this guy?