Are We "Content Strategists" or Editors?
Ren has it right. We need content strategists who are also good editors. But these days they also need to have background in service journalism, design, writing for web and email newsletters, content management, information architecture, navigation, usability, and shared vocabularies.
But MOSTLY they need to know EXACTLY WHAT THEIR READERS WANT, the best ways to deliver it and how to do it.
I hope content strategists do not replace good journalists, or who will care what is published. I'd rather replace the CEO who does not provide the resources for quality staff and useful content.